Valerie Khoo
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About Valerie

Valerie Khoo is a journalist, author and entrepreneur who is passionate about the concept that you can design your small business to create the life you really want.

Whether you want to change your life - or change the world - your business can be a tool to make this happen. In 2005, she founded the Sydney Writers’ Centre - Australia’s leading centre for writing training. Since then, it has grown from a one-person operation to a thriving centre featuring 20 of Australia's leading writing trainers/journalists/authors. The centre has helped thousands of students get published, change careers and improve their job prospects.

Valerie is a sought-after presenter and has worked with government departments, multinationals and universities. With a Bachelor of Economics (majoring in accounting) and a Graduate Diploma in Communication (journalism, public relations), Valerie began her career at PricewaterhouseCoopers before joining a national public relations firm. She has worked at three major publishing houses – ACP Magazines, EMAP and Pacific Magazines – including three years in Singapore.

Her popular Enterprise blog appears in smh.com.au, theage.com.au, watoday.com.au and brisbanetimes.com.au

Valerie has been a mentor in the Women in Business mentor program with the NSW Department of State and Regional Development (DSRD). She is published regularly in The Sydney Morning Herald, is author of five books and writes for a range of corporate and consumer publications.

In 2007, Valerie was appointed an ambassador of Australia Network and will feature on the channel which is available in 21 million homes in 41 countries across Asia, the Pacific, the Indian subcontinent and in more than 200,000 hotel rooms.

In 2008, the Sydney Writers’ Centre blog was included in Smart Company’s list of Top 15 Best Business Blogs.

Valerie has been awarded:

2004 Family Circle Women Who Dare Awards
2005 Australian Humanitarian Award (Business category)
2005 Australia Post Small Business Awards Special Judges Commendation
2006 UTS Alumni Leadership Award
2006 Anthill 10 Coolest Companies in Australia.
2008 Finalist Small Business Champion Awards (NSW)
2009 Australian Finalist in the Dell Small Business Excellence Awards

My Business Magazine article

Valerie was interviewed for this article in My Business magazine (October 2009). Click on the image below to view the article.

Comments on Valerie’s presentations and workshops

"Valerie was simply 'inspired' as the moderator for our Meet The Entrepreneur hypothetical-style event. There was a heavy reliance on the moderator function to guide the group dynamic, and explore and delve into each of our panelists' backgrounds and talents. At the most basic level, she entertained us all, and steered debate into important quarters, while being humorous, informed and obviously very intelligent. A brilliant performance and her preparation shined through!"
- Christopher Witt, Director, Centre for Innovation & Entrepreneurship, UNSW

“Valerie Khoo is an inspiring and professional speaker who really knows how to engage an audience. She is able to impart lots of really useful information based on her extensive media experience in an entertaining and noncondescending way - I recommend her highly!”
- Fran Molloy, co-founder of the NSW Freelance Journalist's Network

“I think Valerie is one of the best speakers I’ve come across so far.”
- Sandra D’Souza, NSW President, Business and Professional Women Australia

“Valerie is a very switched on and engaging presenter. She knows her topic in detail, and by showing how she applies it to her businesses, helps to make it real. I would highly recommend her as a speaker and presenter, her open manner and energetic repartee with the audience, keeps you alert and listening.”
- Helen McNall, small business owner

“Valerie’s presentation was spot on. The information moved quickly, was presented creatively and in a way that really sunk in.”
- Sue White

“Valerie is very enthusiastic, well prepared and knows her topic extremely well.”
- Sarah Macauley

“Valerie Khoo is an inspiring presenter with a positive and practical approach.”
- Susannah Hardy

“I really enjoyed Valerie’s exuberance and her ability to illustrate points in a way that everyone understood.”
- Natalie Reiss

“We chose Valerie Khoo to speak at the inaugural meeting of a freelance journalists association in Sydney because several people had described her talks as ‘inspiring’. She gave a speech on ten tips for running a freelance business and came across as enthusiastic and relaxed with a delightful sense of humour. Her manner was positive and professional and the tips she gave appealed to both experienced and new freelance journalists. She connected really well with the audience of almost 100 freelancers and spent considerable time answering a gamut of questions. She was generous with her advice. Valerie was a real drawcard and I would recommend her as a lively, entertaining speaker.”
- Linda Vergnani, organiser of the freelance association meeting, Sydney

Survey results

In the 2007 workshop series for the NSW Department of State and Regional Development’s Women in Business program, a total of 141 participants completed evaluations forms. Results provided by the Department showed that:

  • 100% of the participants were satisfied to very satisfied that the workshop would be useful for them in their business
  • 100% indicated that they were likely to very likely to implement what they had learnt into their business
  • 100% rated Valerie’s delivery of the workshop as good to excellent.

Valerie has been published in:

The Sydney Morning Herald
The Age
Anthill magazine
The Straits Times
Australian Innovations: Towards a Sustainable Future
Build a Nation
Business View
Private Word
CLEO
Vogue
Medical Observer

and publications in the UK, South Africa and South-east Asia.

Speaking topics

Valerie can tailor her content to suit anything from a 30 minute presentation to a longer workshop. Her topics of expertise include:

  • 7 Ways to boost your business and build your brand online
    - The right media exposure can rocket your sales, consolidate your reputation and build your brand.
  • How to get publicity
    - The right media exposure can rocket your sales, consolidate your reputation and build your brand. This seminar provides an overview of how to identify and make the most of your media opportunities.

About the Sydney Writers’ Centre

The Sydney Writers’ Centre offers writing courses and seminars and is Australia’s leading centre for writing training. The Centre has several popular courses available to individuals and also tailors training to specific corporate needs. Courses including feature writing, travel writing, business writing, creative writing, how to get published and more. As a result of the Centre’s courses, students have been published in magazines, secured book deals and improved their career prospects.
www.sydneywriterscentre.com.au

Valerie Khoo

PHONE
(02) 9929 9237

FAX
(02) 8572 5345

EMAIL
valerie [at] spindriftmedia [dot] com [dot] au

WEB
www.sydneywriterscentre.com.au
www.valeriekhoo.com

POSTAL ADDRESS ONLY
Valerie Khoo
Suite 325
3 Holtermann Street
Crows Nest NSW 2065